Consolidada pela temporada que lhe rendeu uma notável distribuição internacional em paraísos como St. Barths, Ibiza e Mykonos, a marca HELEN RÖDEL escolheu a boutique MARIA HELENA, em Porto Alegre, para promover uma experiência de compra física das peças que já se encontram em retailers globais como Moda Operandi. A ideia, segundo a estilista, é para além de gerar vendas offline, também investir na disseminação da marca e engajamento com seu público-alvo local.
"A realidade da cadeia de moda é bastante intrincada e por esta razão propomos aos nossos parceiros modelos inovadores no negócio. Elegemos este conceito para que haja relevância para a cliente final, quando cria-se um 'momento' cultural e de relacionamento com o público local, o que nos é fundamental. Não se trata de apenas vender produtos", explica Helen.
Daniela Neuls, sócia da boutique Maria Helena acrescenta que "Helen Rödel traz algo único e admirável ao nosso acervo nesta parceria fugaz e isto é muito benéfico ao negócio. Nossas fidèles são merecedoras desta experiência de entrelaçamento com estas criações, assim como as mulheres que ainda estão por vir a vivenciá-la".
Rua Padre Chagas, 415 – Porto Alegre.
Rose and her favorite summer treat: the ice cream.
Oh Lord Yeah!
The Resort 2017 collection is now available internationally online through Moda Operandi.
In homage to the history of couturiers who showcased their creations in trunks to elite clientele, Moda Operandi is the only online retailer to invite clients to preorder next-season’s looks straight from the runway. And for those who can’t wait, we offer an expertly curated in-season boutique.
The vibrant theatrics of fashion week come to life with our highly editorialized shopping experience. Spellbinding imagery and evocative language showcase our exceptional designer offerings, comprised of everything from premier fashion houses to emerging vanguard labels. Expect unprecedented access to stunning ready-to-wear, luxurious leather goods, and museum-worthy fine jewelry.
Moda Operandi's dedicated personal stylists provide the most bespoke services in luxury shopping, attending to our client’s every need, from expert styling advice to tailored wardrobe recommendations. With a sophisticated suite of high-tech meets high-touch services, our seasoned team of fashion industry professionals is just a call or click away. We invite you to shop with us and see why the Moda Operandi experience is like no other.
Durante os dias 5, 6 e 7 de maio Helen Rödel ocupará a loja Histórias na Garagem, espaço muito especial que valoriza as memórias de ofício e comercializa produtos feitos a partir do resgate de tradições.
Todos sabem que o segundo domingo de maio é dia de homenagear aquelas que nos deram a vida, criaram e amam incondicionalmente. Nada mais justo que presenteá-las de forma extraordinária. Por isso, a ocupação é dedicada ao Dia das Mães.
Deixamos tudo um pouco mais fácil com nossa curadoria de presentes, especialmente editados para elas amarem.
O quê: Helen Rödel ocupa Histórias na Garagem;
Quando: 05, 06 e 07 de maio;
Onde: Histórias na Garagem – Rua Félix da Cunha 1167, Porto Alegre.
Página do evento no Facebook: https://www.facebook.com/events/1556797147954074/.
Collaborations have been around forever. Real will always recognize real, and people want to work with their friends, or at least folks with a similar outlook and mindset.
Neith Nyer was celebrating its first Paris Fashion Week schedule when it was announced that the brand partnered with Helen Rödel to develop two all-handmade crochet dresses in her signature style for the NN opening show.
Needless to say, Helen Rödel's artistic functionality paired with Neith Nyers’ unique atmosphere made eye-catching, extremely comfortable and pleasure-seeking garments.
This elegant development proved that a fashion collaboration doesn’t need to be splashy or sequined to be successful. It has to be true.
SS16 Paris Fashion Week
Designer: Francisco Terra
Stylist: Igi Ayedun
Vogue Italia: "Unmissable Brand"!
Among more than 18,000 designers, 100 were chosen by NOTJUSTALABEL to participate in the Origin, Passion & Beliefs fair held in the Veneto region.
Within this select group, Sara Maino, senior editor at Italian Vogue and scion of one of the most powerful families in Italian fashion chose 22 unmissable.
Well, here we are with the three looks selected and photographed by Sara herself. Her aunt (and boss) is Franca Sozzani, the longtime editor in chief at Italian Vogue, and her mother is Carla Sozzani, founder of the Milan super-boutique 10 Corso Como.
For ambitious designers with fashion dreams, Ms. Maino, 42, has become a high-profile guiding light. As the head of talent at Italian Vogue, she oversees its search for new faces, its competitions and initiatives, and is one of the most well-known, respected and nomadic talent spotters in the business.
“What makes Sara such a force is that she is genuinely looking for designers who can revolutionize the market”, Franca Sozzani said.
Uma colaboração entre Helen Rödel e Têca por Helô Rocha originou poderosos looks que foram desfilados na edição de Verão 2016 do São Paulo Fashion Week.
Inspiradas na cultura afro-brasileira e no universo dos Orixás e do Candomblé, peças produzidas inteiramente a mão em crochet foram desenvolvidas especialmente para Têca por Helô Rocha que comemorou 10 anos de vida.
A collaboration between Helen Rödel and Têca por Helo Rocha resulted in powerful looks that were shown in SS16 São Paulo Fashion Week runway.
Inspired by the afro-brazilian culture and universe of Orixás and Candomblé, all handmade crochet pieces have been specifically designed for Têca por Helô Rocha which celebratated 10 years of existence.
The sought-after Brazilian artist and shoemaker Lane Marinho does not accept most invitations to collaborate she gets to take part in.
That's one of the reasons why we are happy and pleased to have her on our SS2015 photo-shooting team for the art direction.
The stunning resulting work can be seen on both Helen Rödel's SS2015 lookbook and campaign.
In addition to the meticulously tamed tropical feel Lane Marinho's all-handmade sandals completed the collaboration in a pretty chic way.
Lane Marinho's sandals have been associated with the arts since it's conception: from the iconic imagery of Marinho's early campaigns, which have been done with her brother, to the exquisitely crafted sandals itself, which pays homage to the luxurious craftsmanship tradition.
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The Beauty of Florence is the Backdrop to the Fashion Destination’s First Shoppable Short
A cultural excursion takes a feverish turn in The Stendhal Syndrome, a motion-touch, shoppable fashion film by director Clara Cullen for LUISAVIAROMA.COM. Inspired by the sublime beauty of the Florence’s artworks, dancer Chiara Afilani erupts in movement through a series of historic locations, from Studio Galleria Romanelli, one of the oldest sculpture studios in Europe, to the fresco-lined duomo of the Basilica di Santa Maria del Fiore. The innovative short is inspired by the phenomenon of ‘Stendhal Syndrome,’ a psychosomatic disorder first identified by the eponymous 19th-century French author, who posited that an experience of great beauty could cause bouts of disorientation and hallucination. “When I first heard of the Stendhal Syndrome, I found myself comparing this feeling to the fashion weeks where I see so many shows and so much talent in such a condensed period of time,” says stylist and creative director Carmel Imelda Walsh. “The handcrafts, designs and concepts are all so unique to the world of each designer.” The whirling short is soundtracked by an original score from Alabama-born composer and visual artist Sahra Motalebi, whose shamanistic vocal compositions have seen performances at MoMA/PS1 and New Museum of Contemporary Art. The pioneering platform was an early adopter of online shopping possibilities when it launched its website in 1999, and here showcases its first interactive fashion film. Featuring garments from burgeoning London talent J.W. Anderson and fashion aristocrat Delfina Delettrez to long-standing staples Maison Martin Margiela, Jil Sander and Alexander McQueen, the retailer prides itself on making the work of both established and emerging designers available worldwide. “Art and fashion have always been closely linked,” says Walsh. “Even in earlier times, textile merchants commissioned paintings in churches to advertize their fabrics.”
SHOP HELEN RÖDEL ON LUISAVIAROMA.COM
With every cigarette I had I took the opportunity to talk with many of the designers who were invited to the event. These many and very informal talks were the highlights of it all for me. It was really nice to connect with so many people challenging themselves as they transform fashion reality.
As noted by the prestigious Business of Fashion:
For many of the young designers present, it was the opportunity to connect with each other that was the most powerful part of the experience. “We met a lot of manufacturers and I’m sure some production partnerships will come out of it, but for me it was so amazing to share stories and ideas with so many people, all of whom were at similar stages [with their brands],” said Henson. “One thing that we noticed was that all the designers were so open with each other. Usually at other fairs, people are reluctant to share trade secrets, problems, good stores, showrooms, etcetera. But at Origin, there really was none of that. I think someone coined the phrase ‘fashion designer summer camp’ and that’s what it really felt like”.
Someone was right, that definitely was the incredibly good feeling of Origin Passion & Beliefs.
We are very excited about joining this team!
ORIGIN PASSION & BELIEFS will bring together 100 of the most ground-breaking independent designers, to meet and engage with 100 of Italy’s most distinguished manufacturers and suppliers, an exclusive selection of international press, and key figures within the fashion industry.
With over 15,000 emerging design talents at hand, we are proud to present 100 of our most pioneering talents, hand selected to take part in the event. These designers will travel from all over the world to meet at the event, from as far away as Japan and New Zealand. They represent 38 countries, coming from fashion hubs including Milan and New York, and emerging fashion destinations such as Beijing, São Paulo and Tokyo.
From Central Saint Martins to Parsons, The Royal Academy of Fine Arts Antwerp to the Fashion Institute of Technology, and institutions as diverse as the Kyiv National University Of Technologies And Design and the Institute Of Fashion Design Basel, these 100 designers are from the 62 best fashion schools and institutions in the world.
They represent a vast range of pioneering approaches to contemporary fashion, and include previous winners of the Hyères Fashion and Photography Festival, The Mango Fashion Award, LVMH Prize finalists, and winners of the Designer For Tomorrow prize and the Danish Fashion Award.
Unlike other show concepts, NJAL ensured designers will see the entirety of costs related to travel, showcasing and hospitality covered – in virtue of NJAL’s core mission to support design talents without borders, financial burden or politics.
ORIGIN will open from 9.30am-6.30pm, and on the last day, the trade event will be transformed into Europe’s largest temporary store: an unparalleled opportunity for the public to purchase the designs of the independent talents on show.
The event will run parallel to the Vicenza Oro, one of the world’s most prominent jewellery shows, and the perfect accompaniment to this meeting of pioneering fashion minds.
The setting, Veneto, is the heart of Italian manufacturing and production facilities, and the thousands of family-run manufacturers, artisans and fashion entrepreneurs based here boast over 700 years of experience.
We would love for you to join us at this momentous event, to further NJAL’s core mission to support and nurture craftsmanship and independent design, and change the future landscape of fashion for the better.
Organised in partnership with Fiera di Vicenza (FdV), the international organisation behind one of the most prominent fine jewellery shows, ORIGIN PASSION & BELIEFS is a brand new fair concept, taking place between 8th-11th May in the Veneto region of Northern Italy.