Glamour Et cetera ( is traveling for the first time to Brazil to experience the sounds and energies of São Paulo and to film the vibrant and carefully crafted collection of Helen Rödel.

The point of departure for the film work is Helen Rödel, witnessing her preparation, participation and reflections of her show at Casa de Criadores. The film is a portrait of a caring designer, an energetic event and a saturated city as experienced by the filmmakers, and this experience will be framed by incorporating soundscapes and imagery from barren Iceland.

The film is an improvisation and a conversation between Helen Rödel, Glamour Et cetera, Brazil, Iceland and the camera.

Founded by Karna Sigurðardóttir and Viktor Sebastian, Glamour Et cetera is a visual agency that works with still and moving imagery.

Their motives and collaborators are makers, artisans and designers, sharing the stories of people who make things and of those who make things happen.