We met almost a decade ago. From the day our paths crossed it took us a short time to decide that we would do something completely new, starting a shared future. 

The brief plan was to develop a fashion brand representing Helen's unique design allied with our treasures - job done.

In the studio we are almost opposites. We have different tastes, work experiences and methods of thinking. And that's good when you realize that and find a way to make your opposites your strengths. In our case it was a common manifesto on how the company would represent our values and ideals of beauty.

Guilherme Thofehrn


Helen Rödel