TOTALLY UNSEEN YET MEMORABLE
Joining cutting-edge design and traditional craftsmanship techniques Helen Rödel designs change perceptions and elevate artisanal artistry of all-handmade garments to new summits.
H.R. design perspectives also attempt to unveil her lyrical gaze on her home country. This was a sentimental election, intensely related to the idea of making a portrait of an incognito, unexplored Brazil.
Deeply rooted yet globally connected.