Origin, Passion & Beliefs 2015

Vogue Italia: "Unmissable Brand"!

Among more than 18,000 designers, 100 were chosen by NOTJUSTALABEL to participate in the Origin, Passion & Beliefs fair held in the Veneto region. 

Within this select group, Sara Maino, senior editor at Italian Vogue and scion of one of the most powerful families in Italian fashion chose 22 unmissable. 

Well, here we are with the three looks selected and photographed by Sara herself. Her aunt (and boss) is Franca Sozzani, the longtime editor in chief at Italian Vogue, and her mother is Carla Sozzani, founder of the Milan super-boutique 10 Corso Como.

For ambitious designers with fashion dreams, Ms. Maino, 42, has become a high-profile guiding light. As the head of talent at Italian Vogue, she oversees its search for new faces, its competitions and initiatives, and is one of the most well-known, respected and nomadic talent spotters in the business.

What makes Sara such a force is that she is genuinely looking for designers who can revolutionize the market”, Franca Sozzani said.


A photo posted by Helen Rödel (@helenrodel) on