deeply rooted yet globally connected


Joining cutting-edge design and traditional craftsmanship techniques Helen Rödel designs change perceptions and elevate artisanal artistry of all-handmade garments to new summits.

H.R. design perspectives also attempt to unveil her lyrical gaze on her home country. This was a sentimental election, intensely related to the idea of making a portrait of an incognito, unexplored Brazil.

Totally unseen yet memorable.


Temps Juste

When made by hand and traditionally, objects have an additional meaning and uniqueness. Our creation process follows the idea of temps juste: the time needed to achieve perfection.

Each piece requires many hours of patient and precise work. But they also require passion and the expertise of a gesture mastered by the next generation of Brazilian artisans.